You could just send out the proverbial "message in a bottle" and hope that somebody will pick it up.
Or you could aim directly at your target audience and make sure the people you want to reach get your message.
And that's where public relations comes in.
Media coverage is an efficient and cost effective way to get your message across. I can help you develop well presented and clearly written communications materials, tailored specifically to your target audience and the media they read, watch or listen to.